Hmm.. all the colors and the LED lights in the ad campaign makes me feel like I am in a Las Vegas club or EDM. The party bus is representation of the mobile party that goes all night long. Even the dresses are glowing in the dark. I think this is very different from what Wang has done and it will really stand out, especially in the current house music crazed culture. “It’s the secret to prolonging a good night,” he said. “There have been so many times when people leave a club and they have to split up and find taxis or get stuck in traffic. They sober up. The party bus is the traveling party. It never stops.” I look forward to seeing more of Alexander Wang’s authenticity.